From Rags To Restaurants

From Rags To Restaurants

My Story: From Rags To Restaurants …

Years ago, I was on Food Stamps and the WIC program, stood in line for government commodities and lived in a shabby house near the train tracks. I worked my way through college with two kids, a hubby and not much money. The family ate lots of Top Ramen, hot dogs and cereal. I got by on grants, loans, scholarships and a 30 hour a week job. I went to college full time, as an “older student,” graduating at age 30.

It was all worth it.

After college, I made my way through the professional world. I worked in politics, advertising and public relations and became a partner and VP of a respected marketing agency. It was awesome, but I wasn’t in love with it.

In 2003, I had a totally random chance meeting of the owner of my all time favorite restaurant, the Squeeze In. Discovering it was for sale, we leveraged everything we could and bought the “cutest little hippie restaurant” north of Lake Tahoe, California.

At 10 feet, three inches wide and 62 feet deep, with 12 tables and 49 chairs, our guests literally had to “Squeeze In” to the tiny place. Over the next several years, I worked nights, weekends and holidays — to get everything done. It was grueling.

I waited and bussed tables, cooked, counted the drawer, then mopped the floor and cleaned bathrooms by day. I built systems by night. Ultimately, we thrilled our guests with great products and services and developed killer operating systems. Our marketing system is second to none and has helped us grow and profit.

It’s all paid off. I now have FIVE Squeeze In locations, and launched a franchise with TEN MORE on the books as well!

A few years later, I wasn’t working IN the restaurant at all, I was only working ON the restaurants.

I uncovered the secrets to ultimate restaurant profitability.

I wrote a book and created The Five Irrefutable Laws of Restaurant Success. I’ve successfully used The Five Laws to grow gross sales from $548k to well over $5.3 million per year. 

I’m happy to have done the footwork, studying vast amounts of material.

Now, let me help you get off the floor and out of the kitchen. I’ll help you implement systems and accountability and MAKE MONEY!

I look forward to being with you as you grow yourself, your ability and your bank account! I did it, so can you!

Misty

Squeeze In
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