The 5 Biggest Mistakes Entrepreneurs Make When Building Content
This is the final guest blog post from my great friend, Melinda Emerson, known internationally as SmallBizLady. You don’t want to make these entrepreneur content mistakes!
Your content is the engine that drives your website. It is critical that you pay close attention to the quality of your material as you set out to build your company’s brand on the Internet. Each audience is unique and there is no one-size-fits-all recipe for developing the appropriate content. You must be ready to put in the effort to discover what works for your business. However, there are also some serious mistakes that you can avoid from the outset. Here are five biggest mistake to avoid as you build content for your website:
- Your posts don’t have a point.
Every post should have a goal. Every entry should have a reason for being other than you need a post to adhere to your schedule. Yes, it is important to post consistently, but if your articles are merely placeholders to satisfy a checkmark on your to-do list, you are hurting yourself more than you are helping. Show your respect for your audience by working hard to ensure that every post has a clear purpose.
- Your content doesn’t focus on your audience.
While it is important to share your perspective and honestly render your experience, always remember that your blog is not a journal where you work out your issues. Always put your customers first when creating content for your business’s blog. Content is king for a reason!
- You are so afraid of offending your audience that you erase your personality.
Part of building your brand is allowing your unique light to shine. Of course, you want to avoid obnoxious or bullying behavior, but there are many ways to explore your unique perspective and share it with your audience. Ask yourself deeper questions about your business and answer those questions with examples from your experience or share your sources of inspiration. Don’t be afraid to share your viewpoint.
- You name names in a critical post.
Everyone makes mistakes. In fact, mistakes are some of our best teachers. It is perfectly appropriate to share situations that cause us discomfort, angst, or complications, but it is rarely acceptable to humiliate the culprit. Many times bloggers have used their status to put people and corporations on blast. There are some circumstances where this might be appropriate, but you could damage your own brand instead. In general, this behavior reads more like a tantrum than actual dialogue.
- You put too much effort into work that does not pay off.
You must find the right balance between investment and return with your blog. You can spend thousands of dollars building a website and developing content, but if the website only appeals to you and a few others, you won’t connect with your audience. Research and diligence pay handsome returns, so quantify your efforts and measure your traffic. It could take 6 months to year to gain traction, perseverance is important, but do the work up front to ensure that your investment pays off.
About the author
Melinda F. Emerson, known as SmallBizLady, is America’s #1 Small Business Expert. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. She is the author of Become Your Own Boss in 12 Months, 2nd Edition.